Analytics

Social media analytics built for small business teams, not data analysts.

Orange Potato tracks post-level performance for everything it publishes: views, reach, impressions, likes, comments, shares, and engagement rate. Overview cards, a daily engagement chart, and a platform breakdown show what worked, so next week's content starts from evidence.

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The metrics that matter, on one screen

Every post published through Orange Potato reports back with post-level metrics: views, reach, impressions, likes, comments, shares, and engagement rate.

Overview cards roll those numbers up for the period you choose, so you can answer the question a small business actually asks: is this working? No exports, no pivot tables, no logging into three native dashboards to stitch together one answer.

  • Post-level views, reach, impressions, likes, comments, and shares
  • Engagement rate computed per post so formats compete fairly
  • Overview cards that summarize the period at a glance

Daily chart and platform breakdown

A daily engagement chart shows how your results move over time, so a spike or a quiet week is visible the day it happens rather than at the end of the month.

The platform breakdown splits performance by channel, and filters let you slice by platform, content type, and time period. That is how you learn that reels carry your Instagram reach while text posts drive Facebook comments, and adjust the mix accordingly.

  • Daily engagement chart for trend spotting
  • Platform breakdown showing where results come from
  • Filters by platform, content type, and time period

Honest platform coverage

Metric ingestion covers Meta (Facebook and Instagram) and YouTube today. If you publish to those channels through Orange Potato, the numbers flow in automatically.

We name the coverage plainly because analytics you cannot trust is worse than no analytics. As ingestion expands to more platforms, the same post-level view will extend with it.

  • Facebook and Instagram metrics via Meta
  • YouTube metrics for videos and Shorts published through the platform
  • No inflated coverage claims, no empty charts

Close the loop with Spud

Numbers are only useful if they change what you make next. Spud, the AI assistant inside Orange Potato, can reshape your topics and strategy by chat, so the review loop is a conversation instead of a quarterly report.

See that comparison posts outperform everything else? Tell Spud to lean into them. The same system that published the content and measured it can adjust the strategy, which is the whole point of keeping analytics inside your content engine.

  • Ask Spud to adjust topics and strategy based on what worked
  • Strategy, publishing, and measurement live in one system
  • Engagement data flows back into what the engine makes next
See every platform feature

Analytics questions, answered

Which platforms does the analytics cover?

Metric ingestion covers Meta (Facebook and Instagram) and YouTube today. Posts published to those platforms through Orange Potato get post-level metrics automatically. We would rather tell you exactly what is covered than promise every platform and deliver empty charts.

What metrics does Orange Potato track?

Views, reach, impressions, likes, comments, shares, and engagement rate, tracked per post. Overview cards summarize the period, a daily chart shows how engagement moves over time, and a platform breakdown shows where your results actually come from.

Does it track posts I published outside Orange Potato?

No. Analytics covers content published through Orange Potato, which keeps the numbers tied to work the engine actually did. That is what makes the review loop useful: you can see which topics, angles, and formats earned engagement and adjust the strategy that produced them.

Do I still need a separate analytics tool?

For post-level social performance on Facebook, Instagram, and YouTube, no. Orange Potato shows what each post earned without spreadsheet exports or switching between native dashboards. For website analytics, keep your web analytics tool; the two answer different questions.