Every feature a social media team needs, running as one engine.

Orange Potato starts by reading your website. From one URL it builds a brand kit with your real colors and logo, drafts a strategy, and stores your positioning, voice rules, and banned phrases in a single brand profile.

Every post, carousel, and reel is drafted against that profile, so content sounds like your team on every channel instead of generic AI filler. Paste a few posts you have already written and the system extracts your voice from them, including the words you would never say.

The Strategy Library holds the topics and angles your content draws from, and AI keyword discovery keeps it grounded in demand. Orange Potato finds the searches your buyers actually run, clusters them by intent (problems, services, comparisons, questions, local, buying intent), and backs each one with real Google search volume, competition, and CPC data.

Pin a keyword and the engine turns it into content topics and angles, up to 3 topics with 4 angles each, that feed your posting schedule. Search demand becomes published content, not a spreadsheet.

The engine drafts text posts, carousels, infographics, and short-form reels from your Strategy Library. Reels ship complete: natural AI voiceover, karaoke-style word-synced captions, and a branded end card with your real logo.

Eight named style packs (Auto Bold, Tactical, Beauty Elegant, Lifestyle Soft, Food Vibrant, Tech Minimal, Luxury, and Vintage Botanical) set the typography and look, so a med spa's reel never reads like a truck ad. Text posts are unlimited on every plan; visual generation runs on credits.

Every draft stops in a review queue with context: which platform, which time slot, which topic. Approve in one click, edit inline, or re-roll with a different angle. Bulk-approve a week of content in minutes.

Once approved, the scheduler publishes across your connected channels and rotates topics and angles so no feed repeats itself. Agencies and multi-brand operators keep each brand's kit, strategy, and channels fully isolated under one login.

Every post published through Orange Potato reports back with post-level metrics: views, reach, impressions, likes, comments, shares, and engagement rate. Overview cards, a daily engagement chart, and a platform breakdown show where results come from, with filters by platform, content type, and period.

Metric ingestion covers Meta (Facebook and Instagram) and YouTube today, and the numbers feed the loop: ask Spud, the built-in AI assistant, to reshape topics and strategy around what actually earned engagement.

Orange Potato answers comments on Facebook, Instagram, and YouTube in your brand voice, on posts from the last 14 days, while you sleep. Each comment is classified genuine, hostile, or spam, and only genuine ones get a reply; trolls and bots get silence.

When a commenter asks where to buy, the reply can include your CTA link. Each channel runs in the mode you choose: instant auto-post, a review queue where a human approves every reply, or off. On YouTube Shorts, a first CTA comment is auto-posted on your own videos.

Connect what you sell and the engine markets it. Orange Potato syncs catalogs from Shopify, CSV imports, single product URLs, and direct website imports, plus dealer-platform inventory connectors for Dealer.com-based and Jazel dealer websites, homebuilder community pages with floorplans and quick move-in homes, and Algolia-backed inventories.

Scheduled re-sync keeps the catalog current, AI enrichment writes a summary, angles, hooks, and keywords for every item, and image selection rules pick the photos worth posting. Sync rules like importing only vehicles with 5 or more photos keep thin listings out of your queue.