Dealership inventory

Dealership social media automation that starts from your live inventory.

Your inventory is your content calendar. Orange Potato connects to dealer website platforms including Dealer.com-based and Jazel sites, syncs vehicles on a schedule, applies your photo and import rules, and turns units into voiceover reels and posts your team approves before they publish.

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Connect the inventory you already publish

Dealership content dies when someone has to re-type inventory into a marketing tool. Orange Potato pulls from the source instead: dealer-platform inventory connectors for Dealer.com-based dealer websites and Jazel sites, direct website catalog imports, and Algolia-backed inventories.

Scheduled re-sync keeps the catalog honest. New arrivals become content candidates automatically, and sold units drop out, so you never promote a truck that left the lot on Tuesday.

  • Connectors for Dealer.com-based and Jazel dealer websites
  • Direct website imports and Algolia-backed inventories
  • Scheduled re-sync so the catalog follows the lot

Sync rules that keep junk out of the queue

Not every unit deserves a post. Import rules let you decide what enters the content catalog at all, for example only importing vehicles with 5 or more photos, so thin listings never clog your review queue.

Once imported, AI enrichment writes the marketing layer for each vehicle: a summary, selling angles, hooks, and keywords, built from the listing data instead of a copywriter's Tuesday afternoon.

  • Import filters like minimum photo count per vehicle
  • AI enrichment: summary, angles, hooks, and keywords per unit
  • Thin listings never reach your review queue

Photo rules that pick the right shots

Dealer feeds are full of images that should never lead a post: banner overlays, stock frames, the same disclaimer slide on every unit. Orange Potato applies image selection rules, including positional rules like skipping the first photo or leading with the third, so the front three-quarter shot leads instead of a promo graphic.

The result is vehicle content that looks curated, sourced from photos your photographer already took.

  • Positional photo rules, like skip-the-first or lead-with-the-third
  • Selection rules filter low-value and duplicate images
  • Real lot photography, chosen automatically

From listing to vehicle reel

The flagship output is the vehicle reel: real photos of the unit, a natural AI voiceover pitching it, word-synced captions for muted viewers, and a branded end card with the store's actual logo.

Reels, carousels, and posts all draft from the same enriched catalog, land in the approval queue, and publish on schedule. Enrichment is compliance aware, so vehicle copy stays factual to the listing instead of inventing pricing language your OEM would flag.

  • Voiceover vehicle reels with word-synced captions
  • Branded end cards with the store's real logo
  • Compliance-aware copy grounded in listing data
See the AI reel maker in detail

Built for groups, not just single rooftops

Multi-rooftop groups run each store as its own brand. On the Agency plan that means up to 5 brands with isolated brand kits, strategy libraries, and channel connections, so the Chevy store and the used-car lot never share a voice by accident.

Enterprise extends to 15 locations with pooled credits, custom catalog feeds for dealer inventory and APIs, and a dedicated account manager for the group.

  • Agency plan: up to 5 rooftops with isolated brand kits
  • Enterprise: 15 locations, pooled credits, custom inventory feeds
  • Per-store approval queues keep managers in control
See how dealerships use Orange Potato

Dealership automation questions, answered

Which dealer website platforms can Orange Potato import from?

Orange Potato connects to dealer-platform inventories including Dealer.com-based dealer websites and Jazel dealer websites, plus direct website catalog imports and Algolia-backed inventories. CSV import and single vehicle URLs are there for everything else, so the system meets your inventory where it already lives.

How does inventory stay current?

Connections re-sync on a schedule, so new arrivals show up as postable vehicles and sold units stop being content candidates. You are not exporting a spreadsheet every Monday; the catalog follows the lot.

Can I control which vehicles get posted?

Yes, twice. Sync rules filter what enters the catalog in the first place, for example only importing vehicles with 5 or more photos, and the approval queue lets your team review every post and reel before it publishes. Nothing ships that a manager did not bless.

Can one account run multiple rooftops?

Yes. The Agency plan runs up to 5 brands with isolated brand kits, strategies, and channels per rooftop. Enterprise extends that to 15 locations with pooled credits and custom catalog feeds for dealer inventory and APIs. Each store keeps its own voice, offers, and approval flow.

See the dealership playbook

This page covers the inventory machinery. For the full picture of how auto, boat, and RV dealers run their social channels on Orange Potato, from service-lane promotions to multi-store approval workflows, read the dealership overview.

Orange Potato for dealerships