Keyword research

Social media keyword research that turns search demand into scheduled posts.

Most teams guess at content ideas. Orange Potato starts from what your buyers already search for. AI keyword discovery finds the phrases that matter for your brand, backs each one with real Google search data, and turns the winners into topics, angles, and a posting schedule.

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Keyword discovery, clustered by intent

Orange Potato reads your brand profile and discovers the keywords your audience is actually typing into Google. Instead of dumping a flat list on you, it clusters every keyword by intent: problems people are trying to solve, services they want done, comparisons they are weighing, questions they are asking, local near-me searches, and phrases with clear buying intent.

Intent is what makes a keyword usable. A question keyword wants an educational post. A comparison keyword wants a side-by-side. A buying-intent keyword wants an offer. Clustering does that sorting for you.

  • AI discovery seeded from your own brand profile, not a generic list
  • Clusters for problems, services, comparisons, questions, local, and buying intent
  • Each cluster maps to the kind of content that actually answers it

Real search data behind every keyword

Every discovered keyword comes with real Google search volume, competition, and CPC data, pulled from live search demand rather than guesses.

That means you can tell a keyword 40 people search each month from one 4,000 people search, and a phrase every competitor fights over from one nobody has claimed yet. Discovery is credit metered, so research runs on the plan credits you already have.

  • Live Google search volume for every keyword
  • Competition and CPC signals so you know what a click is worth
  • Credit metered: you only spend on research you actually run

Pin a keyword, get topics and angles

Research that sits in a spreadsheet is wasted. In Orange Potato, pinning a keyword puts it to work: the engine generates content topics and angles from it, up to 3 topics with 4 angles each, and files them in your Strategy Library.

Your Strategy Library is the source the content engine drafts from, so a pinned keyword stops being a data point and becomes a standing instruction about what to make.

  • One pin generates up to 3 topics with 4 angles each
  • Topics and angles land directly in your Strategy Library
  • Angles keep one keyword fresh across many posts

From keyword to scheduled post and reel

The last step is the one most keyword tools skip: publishing. Topics built from your pinned keywords feed the same engine that drafts your posts, carousels, and reels, and the scheduler rotates topics and angles across your channels so no feed repeats itself.

Every draft still stops in your review queue first. You approve, edit inline, or re-roll with a different angle. The result is a calendar where search demand, not guesswork, decides what goes out.

  • Keyword-driven topics feed posts, carousels, and reels automatically
  • Topic and angle rotation keeps channels from repeating
  • Approval queue keeps you in control of everything that ships
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Keyword research questions, answered

What is social media keyword research?

It is the practice of finding the searches your buyers actually run, then using those searches to decide what to post. Instead of guessing at content ideas, you start from proven demand. Orange Potato automates the discovery, groups keywords by intent, and turns the ones you pin into topics and angles for your posting schedule.

Where does the search data come from?

Every keyword ships with live search volume, competition, and cost-per-click data from real Google searches. You see how often people search a phrase and how contested it is before you build content around it.

How do keywords turn into actual posts?

Pin a keyword and Orange Potato generates content topics and angles from it, up to 3 topics with 4 angles each. Those land in your Strategy Library, where the content engine drafts posts, carousels, and reels against them and rotates them across your connected channels. Everything still stops in your review queue before it publishes.

Do keyword lookups cost extra?

No. Keyword discovery is credit metered, so it runs on the same monthly credits included in your plan. You spend credits only on the research you actually run, and you can top up credits anytime if you want to go deeper.